No one understands who’s watching them as they use the Web.

Collusion | 2011

While reading Eli Pariser’s “The Filter Bubble”, I was alarmed by how many tracking services were watching the entirety of my behavior on the Web. As a way to help myself and others understand it, I created a tool to visualize who was watching us as we browse the Web, with the belief that transparency could lead to a better world.

Collusion became the centerpiece for a TED Talk given by the CEO of Mozilla. It went on to receive a grant from the Ford Foundation, and is now known as Lightbeam.

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